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By:Shel Perkins
Published on 2014-08-05 by New Riders

The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need–besides talent–to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn: • How to get on the right career path • The best way to determine pricing • How to avoid common legal pitfalls • How to manage large projects • The secrets of efficient design teams • How to forecast your workload and finances • Dealing with international clients • The merging models of ad agencies and design firms Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: • Design planning and strategy • Corporate identity development • Publication and editorial design • Brand identity and packaging design • Advertising and promotion design • Marketing communications • Environmental design • Industrial design • Motion graphics • Interaction design • Information design “It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.” –Frank Maddocks, President, Maddocks & Company “Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.” –Marty Neumeier, author of The Designful Company, Zag and The Brand Gap

This Book was ranked at 35 by Google Books for keyword Desktop Publishing.

Book ID of Talent is Not Enough's Books is oVM7BAAAQBAJ, Book which was written byShel Perkinshave ETAG "liJ5zkM72mU"

Book which was published by New Riders since 2014-08-05 have ISBNs, ISBN 13 Code is 9780133805581 and ISBN 10 Code is 0133805581

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Book which have "600 Pages" is Printed at BOOK under CategoryArt

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